LEARN DIGITAL MARKETIG WITHOUT SENDING MONEY!

How to learn digital marketing without spending money? 5 best platforms!

by with 8 Comments Digital Marketing

Digital marketing skill is a must have skill in 2021, and a large fraction of people search for the term learn digital marketing without spending money every day. This is  because of  the growing Internet users & growing online businesses, but because of being so much in demand, If you want to learn this skill, you will end up paying a lot of money in the market. 

 

Not everybody can afford the high fees of learning a skill, but does that mean that we have to compromise with our dreams and there is no way of learning the skill without investing large amount of money?


Absolutely not! In this article I am going to tell you about the few places where you can learn digital marketing without spending money and I will also discuss about the best way of learning digital marketing. Before we get to the main topic, let’s first explore the 2 questions.

 

1. What is digital marketing?

 

Digital marketing is all about marketing your products and services with the help of digital mediums and channels and generating sales. This Includes, Google Ads, Analytics, Search & console, Facebook ads, LinkedIn ads, PPC, Lead generation, Social Media Marketing and a lot of things.

 

2. Why do you need to learn digital marketing?

 

The world is going digital, and since the pandemic and the lockdown has happened, we have seen a transformation in the working style of the people as well as companies. Digital marketing furnishes you with the skills to work from anywhere in the world, the only requirement is a laptop and an internet connection.  


The skill of digital marketing is one of the most in demand skills in the entire world. It’s a necessity for Online business, as well as it is important for the offline businesses as well as it helps in creating brand awareness, increasing reach and so much more with a limited budget.


This brings us to the next question and that is how will you learn the skill if you don’t have any saving.

We have to understand that we live in an information age and there is so much knowledge around us to consume that If we have the will, we can just go ahead and learn each and everything from the internet but what we lack is the will to learn on our own and that’s why we seek a course and someone to teach us and guide us. 


Also with so much information, come a lot of confusions as well. we get confused in  what is best and what is authentic that we should follow.

Hence in this blog you will get to learn the ways and platforms from which you can learn digital marketing for free without spending any money.

 

Your journey of learning digital marketing will become more successful when you will know what all you need to learn. So let’s go ahead and check it with a quick diagram.

 


In this diagram you can see what all you have to learn inside digital marketing before becoming a specialist in one field. It includes website creation, Content creation, PPC, Google Ads, Facebook Ads and so much more. 


Now that you know, there are few choices before you, either type these categories on google and learn it from there or use YouTube to learn the same. Though it is a nice option to do, but you will still be faced with the same dilemma of too much content in which when you enter you find yourself lost.  


However In this article I will mention some YouTube channels and Blogs which will make your life easy.

Now lets discuss the platforms from where you can learn digital marketing course for free without spending money.

 

1. Google Digital Garage: If you have heard the name before then it’s well and good but if you have not then o head and make an account in Google Digital Garage . This is a free learning platform offered by Google where you can learn several in demand skills free of cost. 

 

From here you can learn digital marketing without spending money and once you complete the course, you will also get a certificate of completion by Google.

 

2. Digitaldeepak.com : Digital Deepak is a very renowned name in the field of Digital Marketing in India. He has many free courses about digital marketing, which will help you in creating a base in the field of digital marketing. You can take this course by signing up with email Id in his website 

 

3. Digital Deepak Internship Program : This is a great opportunity to learn digital marketing with all most no money.  This internship program is designed in such a way that you need to take action and learn by doing practical’s in the real world. For every successful completion of your assignment, they  give you the refund of  the amount taken from you. which makes this internship almost free. 

 

Although you have to pay some amount in the beginning of the Internship but you get all the money back as a refund after completing the assignments, which is an amazing feature of this internship and makes this course almost free of cost.

 

4. SEMRUSH Academy : SEMRUSH Academy is one of the best place to learn digital Marketing for free. Check out their website and enroll free of cost for learning digital marketing.

 

5. Skill shop by Google : With Skill Shop you can master google products that are used in digital marketing free of cost. Sign Up today.

 

 There are few blogs and YouTube channels as well where you can learn digital marketing.

 

  • Website Learners : You can follow this YouTube channel
  • WsCube Tech : If you want to learn in Hindi, you should checkout this YouTube channel.
  • Digitaldeepak.com : It is one of the best blog that you can follow to learn digital marketing and to solve any queries related to it.

In conclusion I would like to say that digital marketing is a very dynamic field which keeps on changing however the concepts of marketing always remain the same. If you have to learn digital marketing without spending money, you have to combine the concepts of marketing with the digital channels and apply it in real life.


There is no better way to learn something than to actually doing it yourself. Don’t fear of making mistakes because you are bound to make mistakes and that’s how you’ll learn and grow from your experience and that’s how you can create a fruitful workspace for yourself.


since we live in a an information age, take as much advantage of it as you can. Exploit Google and YouTube with your questions and I’ll see you guys in the next post. If you like this article, don’t forget share your thoughts in the comments.

Hey if your are a fitness or a travel enthusiast, or you are into finance you might also like to read  healthy body, travel and photograpy and financial planning blogs written by my friends. Do give them a read. 

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Learn the secrets of marketing without struggle spending 0 money !

by with 2 Comments Marketing

Hey there! I hope you are doing good today ! If you have stopped by this article, then I want to ask you a question? What comes to your mind when you hear the term marketing? All the fancy stuff right? Ads and banners and digitals tools and TV but can we sum up the whole idea of marketing with these?

Today In this article, I am going to talk about something very similar yet a little different. Let’s first have an understanding of what marketing is and why it is necessary? Then I will discuss the fundamentals of marketing and the best way to learn digital marketing. So tune in to read the complete article.

This article is for freelancers, working professionals, students, and those who want to understand the core principles of marketing and how it works. Let’s get started.

“ Good Marketing makes the company look smart. Great Marketing makes the customer feel smart.”

   -Joe Chernov

Do you agree with This quote? It’s actually very true. Good marketing can make the company feel smart but Great marketing makes the customer feel smart. E.g. someone who wears a Nike shoe feels smart and special, someone who has an iPhone also feels special because they have an iPhone. It’s because of the perception that has been created by the company through marketing and that is an example of great marketing when you don’t have to pitch customers all the time. The customers know what they want and where to get it from.  

 

Marketing is just not about selling a product but It is an art of communication through which your existing customers remain your customers for life. At the same time, you also make new customers.

But why should we learn Marketing and why should we not learn Digital marketing as It is relevant to today's world?

Well even though we learn all about the tools of digital marketing, how to operate each one of them, how to run Facebook ads and generate leads, still many don’t get the desired results. And the sole reason for this is that they concentrate too much on digital than marketing whereas, Digital Marketing is more about marketing than about being digital. Digital is just the dynamic medium. It will evolve and change with time but marketing is deep-rooted in human psychology. It has been there for thousands of years and is going to be there for thousands of years more and therefore It is really important to get the fundamentals of marketing right before diving deep into the digital part.

So where do we start from?

Let’s start by understanding the fundamentals of marketing! 

1. Marketing starts before creating the product

Many people believe that marketing is the end thing on which they should spend. They literally go ahead and invest a huge amount of money in the creation of a product and then look for the customers whereas the mantra is literally the opposite. You market the idea, analyze the response, identify the need and then create the product. A product once created through this principle starts selling itself as it is what the people need.

2.Marketing is based on science and not creativity

A lot of people confuse themselves with the notion that for marketing you need to be creative but this is not true. As explained in the above point, Marketing is all about understanding your customers and their needs so well that It leads to creating a product that fits their needs. And once a product like that is created, It starts selling Itself

3.Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time is the essence of marketing. For e.g. If a person wants to prepare for UPSC, he will obviously start searching for the best place where he can start learning. He will enquire about the best available platforms that keep flashing in front of our eyes. In today’s time, it is companies like Unacademy and Byjus and once he enquires there he will get the right message at the right time from the companies which will make him do the transaction and tada there will be a conversion. 

 

This also leads to the conclusion that the purpose of marketing is to build a brand and capture a position in the minds of the consumer by building trust. Our mentor Digital Deepak has coined his own word called #masstrust to denote this game of developing trust in people’s minds. I have shared the blueprint of his mass trust at the end of this article, so do read it till the end.

 

In fact, My article is the product of the trust that my mentor created with his Internship program in my mind. And today I am here writing this really long blog as part of his Internship assignment that says it all about the quality of his internship program. So You can also apply for the upcoming batch 15 of his Internship Program.

Now let's talk about the Types of Marketing!

There are two types of Marketing 

 

>Traditional Marketing

>Digital Marketing 

 

Traditional Marketing includes marketing through television, radio, newspapers, Billboards, etc, while digital marketing is done through the digital medium that involves the internet. Both are equally important at their respective places. If we see there are approximately 197 million households and 892 million individuals who watch TV which tells a lot about the reach of television, those who cannot be reached by television are reached by newspapers and radio. So even today their market is huge in comparison to the digital medium. But at the same time, there is a difference of audience that we target through both these mediums.

If there is a generic product which needs a very wide targeting, TV ads can do wonders as It can reach millions at low cost for e.g food ads like Burger or Pizza or even Maggi commercials can be a great example, because their target audience is wide and huge. whereas digital marketing is the best medium to target the English-speaking affluent class people living in tier one or tier 2 cities who have the spending power. for E.g. Training courses, or platforms with training courses like Skillshare and Udemy. Their target audience is basically on the web.

Things to remember while doing marketing

Since marketing is the game of perceptions, but we should always remember that the product that we sell is a game of reality and that’s why we should never compromise with the quality of our product, because if the quality of the product is poor, then no matter how much marketing do we do, people will get to know sooner or later that the product is not worth it and they will never come back. This means that all the money that you invest in marketing will go in vain.

A great product has the power to convert your customers into brand ambassadors, who will promote your product for free but a bad product can lead to the decline of your company.  

We should also have some knowledge of the economy when it comes to marketing because that can help us in making wise decisions in terms of the growth of our market and Investing money. For e.g, India is a growing economy, and the average age of the Indian population is 29 years old as per the 2020 data. This means that we have a much younger population than any other country and more the younger people, more will be the spending that means the economy will grow and there will be a huge demand of the service that you want to provide in future. hence our country is the best place to start any business right now.

As we have talked about the fundamentals of marketing and the types of marketing and economy, now let’s talk about the funnel to reach the end goal of marketing and i.e. creating wealth

The CATT Funnel

As described by My mentor Digital Deepak, The formula to this is Wealth = n٨CATT

 

In this Formula, N stands for choosing the right niche. They say that half your battle is solved when you choose your niche right and I have explained further in the article how you can find your niche.

so make sure to read till the end.

 

 

C in the CATT funnel stands for content – You have to create useful content that attracts people from your niche, through blog posts, videos, lead magnets, live webinars, etc. 

 

 

A  stands for driving attention to your content using SEO, Social Media, Paid Ads, and Referrals. 

 

 

T stands for Trust – You have to build trust with your audience with tripwires, marketing automation ad retargeting 

 

T stands for the transaction – This is the final method of the funnel where you have to convert your leads into customers using a natural sales method.

 

This funnel can be followed in all types of businesses

Now let's talk about how would you find a perfect Niche?.

Your niche is the amalgamation of your talent your passion and the market availability, this can be better explained by a Venn diagram :

 

If anything is missing among these three, then It would not give you the desired result. The best way to reach there is to look around for the problems that you really want to fix and come out with the solutions through your skills. 

 

 

you will soon be aware of your passion talent and the market and as a result, you will land up at the right place.

But why do people fail even after choosing the perfect Niche?

 

People fail because they don’t follow a holistic approach to doing digital marketing instead they go on trying every platform separately whereas they should follow the Integrated digital marketing approach so that everything comes together and works like a machine to get the desired result. This has been explained in a better way in the above diagram.

Now let's talk about the Importance of building a personal brand!


In the year 2014, we all saw the best example of personal branding by our very own Prime Minister Shri Narendra Modi. He identified his audience and connected with their thoughts. He used contemporary methods to reach his audience at the same time the concepts of marketing remained the

same. He exploited every possible medium to reach his target audience, whether it was Twitter or Instagram, live conferences, or through Mann Ki Baat. He connected with the youth as he spoke their mind at the same time he also connected with the downtrodden. Using his story as the medium several hashtags were trending those days. 

 

The result of this personal branding was that he won the elections with a massive majority. No competitor could stand in front of him as his branding was so strong. His name has become bigger than the party itself. 

 

Even in the state elections, he is the face of the election and people follow him almost blindly because of the trust he has developed in people’s minds. This all happened through marketing and personal branding. Take away from this is that the best known will always beat the best. Today Narendra Modi has a massive following in and outside the country.

Now the question is how can you evolve a Personal Brand?

To evolve a Personal Brand you have to evolve as a person as become someone who deserves that place at the same time you have to develop mass trust, This can only be done by following the given steps i.e. The Mass Trust Blueprint.

  1. Learn: By learning a new skill through concepts, facts, and procedures and by practicing it. 
  2. Work: after acquiring the new skill, implement it into the real world which will give you a better understanding.
  3. Blog: Writing is the best way to dive deep into the concepts and get clarity through sharing your experiences, like what I am doing right now. And In a way, it leads to the creation of a personal brand. 

4. Consult: Now as you have created your personal brand, you have work experience, you can start consulting other businesses and start providing them value.

 

5. Mentor: Mentoring is the best way to scale our understanding to a whole new level. So you have to mentor others who want to become like you. 

 

6. Startup: In the end create your own product or start your own business with the understanding you have developed about the market, provide solutions to the problems that exist through your skills

Now that you know the key concepts of Marketing, Start by planning a financial goal for yourself and then apply your skills to attain that goal. If you are confused about how to make a financial goal, here is a quick blueprint that can help you out.


So If you have a goal to make 1 crore in a year or two then you have to create a product of Rs. 100 and sell it to 1,00,000 customers or you can make a product of 1000 and sell it to 10000 customers and Vice-versa. If you divide your plan like this, It becomes very much achievable.

So this is It in this blog, I would like to conclude by saying that the best way to learn anything is by doing practicals. Fundamentals of marketing and learning digital marketing can only help once they are implemented in the real world by you.

 

And If you have read It till here, then do let me know your thoughts about this article in the comment section.

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How do you create a professional WordPress website without any hassle? 6 simple steps!

by with One Comment WordPress

Having a website of my own has always been a dream for me, which finally came true with this website. In fact most of the aspiring entrepreneurs dream of building a business around their website. I still remember when I was 23 years old. I dreamt of making a website like Big Basket. That was a fresh idea then, Big Basket had not entered the market. I kept dreaming but didn’t take any action. I was too naïve to believe that this is only the tech guys job and a person like me who has not studied computer science can do nothing. 

 

 

This idea was floating in somebody else’s mind too which came to life in the form of Big basket! So moral of the story is that your every Idea has life, you just need to believe in It. Now making websites has become more easy than ever in the recent years. You don’t need to rely on some tech guy to do every thing for you. Good news is you are sufficient enough to make and design your website from scratch. Today in this blog I am going to share a mind map to answer How will you create a professional WordPress website.

 

 

 

To create a Professional WordPress website there are certain things you need to have :

  1. A domain
  2. A hosting
  3. A SSL Certificate

Lets discuss first, what is a Domain ?

 

In very simple words, you can refer domain to the identity of your business that is your business name. The name with which people reach you online is your domain name. This domain name is not available free of cost. You need to purchase It and the best website to purchase domain name is Godaddy.com

Now lets discuss the 2nd topic What is a web hosting ?

 

Hosting is a place on web that is used to accommodate your website and you need to pay for that accommodation till the time you are using that space on web. This service is made available to you by various Web Hosting companies, some of which are :

 

  1. WPX Hosting
  2. A2 Hosting
  3. Hostinger
  4. Namecheap
  5. Blue Host

You can choose any of these, but the best among this is WPX Hosting and If you are just starting out you can choose Hostinger.com.

 

Now comes the role of SSL Certificate, SSL certificate is a digital certificate which authenticates a websites identity and provides an encrypted connection. It which comes free of cost with the hosting plan most of the time, but its also not free most of the time. That brings me to the very important section of the article and that is the factors you need to take into consideration while buying a hosting plan.

 

  1. No. of websites
  2. SSL Certificate
  3. Storage
  4. Subdomains
  5. Databases
  6. Support
  7. Backups
  8. No. of Email Accounts

When These three are into place, You will belong to one of these categories :

 

1.If you buy Domain & Hosting from same place, then you will have

  1. Single Account with Domain & Hosting Company
  2. Access to C-panel from your Hosting Company say Hostinger.com

In this case you can directly install WordPress from C-panel of your hosting account as your domain & hosting are already connected

 

If you buy Domain & Hosting from different place, then you will have

  1. An Account with Domain Company say Godaddy.com
  2. An Account in Hosting Company say hostinger.com
  3. Access to C-panel from your Hosting Company say Hostinger.com

In this case Name servers will be provided to you by the Host Company, you need to copy these name servers and update them in your Domain Company Account and then install WordPress from C-Panel

So basically, wherever you have purchased domain from, you will have to find the option which allows you to update the DNS / Name servers from your Host Account to the Domain company account so that they both can be connected.

 

Now that you have installed WordPress, you need to update some Important settings! Lets have a look at them :

  1. Settings > General
    1. Site Name 
    2. Site Title
    3. Time zone etc

  1. Settings > Reading
    1. Home Page
      1. Blog: Latest Post
      2. Website: Static Page

  1. Settings > Discussion
    1. Comment Settings

  1. Settings > Permalink
    1. Post Name

  1. When website is under construction (optional)
    1. You can use Maintenance Plugins

After Doing all the settings, Its now time to update or install themes. Themes have a major role to play in how your website looks and feels hence you need to take the best decision in applying theme according to the content of your website.

To Install Themes you need to go to appearance and select themes. There you get options to select and to search and install from hundreds of themes. which ever suits your taste, you can choose It. The best one’s are Astra, WP ocean, Divi and there are lot more that you can try.

 

Now lets talk about Plugins

Plugins add more functionality to your website. To Install Plugins you have to go to Plugins click Add New. Here you have two options :

1.Using the Search option in WordPress

2. Or by uploading Zip File

 

After Installing and Activating Plugins most of your work is done. This is It in this Blog Post, If you found it insightful, do reply with a comment and subscribe. In my next blog post I will write about how you can edit a WordPress website really quick.